Digital Marketing
school of technology
In today’s digital age, there is a growing demand for digital marketing professionals. The Digital Marketing program focuses on the various marketing channels used in contemporary business and is taught by industry experts to give you the skills and knowledge you need to succeed. Students will learn how to choose the right marketing channels and how to create and maintain relevant content for their target audience.
modalities
location
Courses are available in both Toronto and Vancouver.
start dates and timetable
Monday to Thursday from 16:00 to 21:00.
Starting dates are monthly or quarterly. For more information please contact us.
course breakdown
1. Academic Skills
2. Business Communication
3. Canadian Culture
The above 3 courses only apply to Digital Marketing with Communication Programs.de Negocios Internacionales y Gestión con Comunicación.
4. Introduction to Digital Marketing
7. Strategic Web Design
10. Cooperative Work Experience
(Diploma only)
5. Social Media and Community Management
8. Marketing Technology & Automation
11. Final projects
(Only for Certificate)
6. Marketing Channels—Paid Channels
9. Marketing Channels—Content Marketing
12. Cooperative Work Experience
(Communication Diploma Only)
admission requirements
minimum age
19 years
education
Toronto applicants must provide a copy of their Ontario Secondary School Diploma (OSSD) or have passed the Wonderlic Scholastic Level Exam with a minimum score of 16. If you are interested in taking the Wonderlic exam, please contact us.
language skills
International students must demonstrate an upper-intermediate level of English through the online test and an interview. CEFR B2, IELTS 5.5, TOEFL iBT 46, Cambridge FCE(C) certification will waive the online test and interview.
communication programs
Language Skills: International students must demonstrate an intermediate level of English through the online test and an interview. However, if you present an IELTS 4.5 or higher, or TOEFL ibT 31 certification, you can waive these.
Have successfully completed three consecutive years of full-time secondary and/or post-secondary education in a country where English is the primary language.
We accept English education from countries such as Canada, USA, US Virgin Islands, UK, New Zealand, Australia, Tanzania, Ireland, Singapore, Bahamas, Barbados, Belize, Jamaica and the Philippines.
program outcomes
Upon completion of this program, you will gain in-depth knowledge of all facets of digital marketing, digital communications, brand development, website design, social media management and the implementation of marketing automation strategies.
job opportunities
- Digital marketing expert: Optimizing the online presence of companies to attract and differentiate themselves from the competition.
- Digital business development specialist: Driving sales through the Internet through strategies tailored to each organization.
- Digital marketing executive: Directing the marketing plan, managing advertising campaigns and digital assets to strengthen online presence.
- E-commerce expert: Managing online stores with focus on user experience and actions to increase sales.
Customer Relationship Manager (CRM): Improving customer relationships, performing segmented campaigns and actions to build user loyalty. - Digital strategy consultant: Providing external advice to companies, organizations or groups to guide their digital strategy.
