Marketing for StartUps
global startup school
Create a product or service from scratch, experiencing each step of the marketing process in real situations. You will discover the customer, conduct research, promote, design the product and manage the brand.
Successful companies need exceptional leaders and great ideas. Learn the fundamentals of business strategy, marketing and communication, and discover how to bring your ideas to life.
location
Courses are available in Vancouver
start date and timetable
Monday to Thursday from 16:00 to 21:00.
Starting dates are quarterly. For more information please contact us.
laboratory
At the Global Startup School, students combine theoretical and practical classes. Through lab classes, they gain hands-on experience and explore entrepreneurial methods. Speakers are also invited and field visits are conducted to deepen the practical application of concepts and establish connections with the local startup ecosystem.
course breakdown
The duration of the course is 32 weeks
1. Innovation & Business Ideation
2. Marketing for Startups & Product Launches
3. Global Business Strategies
4. Business Communications
5. final project
admission requirements
language skills
International students must demonstrate an upper-intermediate level of English through the online test and an interview. CEFR B2, IELTS 5.5, TOEFL iBT 46, Cambridge FCE(C) certification will waive the online test and interview.
education
Have completed at least one academic year of higher education or have accumulated 24 months of work experience.
minimum age
19 years old
program outcomes
When you finish the course, you will be able to:
- Market and sell a business idea aligned with your passion and values.
Validate a business idea by creating a prototype or Minimum Viable Product (MVP).
Create user profiles for your customers.
Develop a sales process and measure key metrics to grow your customer base.
Recognize the importance of brand voice and have a marketing strategy that includes media, partnerships, business development and personal engagement.
Identify opportunities and challenges in a global business model.
Create a marketing plan aligned with sales objectives.
Communicate effectively with empathy and leadership with all company stakeholders such as investors, employees and potential customers.
job opportunities
Graduates of this program will be qualified to perform in roles such as the following:
- Marketing and Public Relations Director: Leads marketing and communication strategies, manages advertising campaigns and strengthens brand image.
- Human Resources Director: Manages the human talent of an organization, recruits and selects personnel, implements training programs and promotes a healthy work environment.
- Business Development Manager: Identifies growth opportunities, establishes strategic alliances and seeks new business avenues to drive the organization’s growth.
- Marketing Researcher and Consultant: Conducts market research, analyzes data and trends, identifies market segments and advises on strategic decision making.
- Project Manager: Plans, coordinates and supervises projects, ensuring compliance with objectives, managing resources and achieving successful delivery within established deadlines and budgets.
